Hi, I’m Jo-Anne and I run my fleece brand, Surf Coo in South West Wales. Here I spend most of my time surfing around the beautiful Gower Peninsula and sewing fleece orders for you.
The name Surf Coo is inspired by the highland cows (coos in Scots) that live at my local surf spot where I grew up in the North of Scotland. My family have over 20 years of experience sewing fleece clothing there and in 2020 I decided to utilise this expertise and create my own fleece surf brand.
Growing up, I lived in fleeces. Especially being a coldwater surfer - fleeces are perfect for after a chilly surf in the North Sea! Since starting Surf Coo, I’ve been so excited to post fleeces all over the world and to a variety of climates, the coldest place probably being Svalbard and the hottest, Hawaii!

All Surf Coo fleeces are sewn either in Wales or Scotland by myself or my Mum, which I think is really special compared to most other brands. Particularly as we start to shop with sustainability at the forefront of our mind, I think it’s important that we know where our clothes are coming from and if they’ve been made ethically and sustainably. 

Thank you for spending some time in my shop today!